Acrolinx

Acrolinx

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What is Acrolinx?

Acrolinx is an AI-powered platform that improves the quality and performance of enterprise content to impact business outcomes.

Acrolinx improves the impact of your enterprise content. Acrolinx captures the details of your businesses writing goals such as desired clarity level, tone of voice, style, preferred words and phrases, inclusive language and more and guide your writes to meet those goals. We do that by analyzing and scoring your content and providing recommendations and suggestions directly to the writer to better align that content to business goals, ensuring it’s relevant and ready to drive engagement. Acrolinx adds more science to the art of content creation by understanding the qualitative characteristics of your content and providing actionable feedback to your writers. Writers receive these recommendations as they write or edit their content to align it with business guidelines. This improves your content workflow by allowing your writers and editors to spend more time creating content as opposed to reviewing and factoring in mechanical feedback. Additionally this process can be automated with a content repository to help with prioritizing which content pieces should be addressed first.This creates powerful quality gates that stop bad content from getting published. Finally Acrolinx compares your content quality against the performance of that content to understand how well aligned it is with your audience. This helps you identify poorly written content for improvement and reveals how those improvements affect your performance which increases the impact of that content.

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