What is Impartner?
The #1 Rated Partner Ecosystem Platform for Driving Channel Growth
Impartner is the leading SaaS platform for automating and accelerating every aspect of your partner ecosystem. Built to empower indirect sales and elevate partner experiences, Impartner’s PRM (Partner Relationship Management) and PMA (Partner Marketing Automation) solutions help companies recruit, onboard, train, manage, and enable partners at scale — all while delivering measurable ROI and operational excellence within a single platform.
Impartner transforms how organizations manage partnerships by automating traditionally manual processes and integrating seamlessly into your existing tech stack. From deal registration and lead distribution to co-branded marketing and partner training, Impartner makes managing partnerships frictionless. Our platform is business-user friendly, offers out-of-the-box best practices, and connects with major CRMs like Salesforce, Microsoft Dynamics, and HubSpot. We also unite your channel tech stack with our innovative Orchestration Studio so that you can centralize all partner-related data for a full 360 degree view of your ecosystem with no blind spots.
With capabilities like the Orchestration Studio, Analytics Studio, and AI-enabled workflows, companies can now monitor partner performance, optimize engagement, and drive revenue with real-time data and intelligent automation.
Impartner addresses the most critical challenges that partner leaders and ecosystem teams face today:
- Low partner engagement and onboarding delays
→ Our onboarding automation accelerates time-to-value and gets partners revenue-ready fast.
- Disparate systems and messy data
→ With our best-in-class data orchestration tools included with the platform, we unify your partner data and eliminate silos.
- Ineffective partner marketing
→ Co-marketing automation and co-branded content syndication turn even low-touch partners into lead-gen engines.
- Lack of attribution and ROI transparency
→ Our Analytics Studio tracks every action, ensuring you can say “we spent X and got Y” — not guesswork.
- IT complexity and cost
→ Impartner is a no/low-code platform that requires minimal IT involvement and supports enterprise-grade security and compliance, including SOC 2 Type II, GDPR, and more.
Real Customer Outcomes:
Companies like AMD, Visa, Smartsheet, Honeywell, Intel, and T-Mobile use Impartner to scale their partner programs and grow indirect revenue. Xerox, for example, launched a single Google Ads campaign across 100 partners with co-branded content and AI optimization — a feat only made possible through Impartner’s automation and analytics. Another customer doubled their partner onboarding speed and achieved a 90% reduction in asset delivery time by leveraging Impartner’s self-service portals and multilingual capabilities.
Why Impartner Stands Out
- Fast Time to Value: Go live in weeks, not months or years — with flexible implementation options tailored to your needs.
- Best-in-Class Security: Trusted by top cybersecurity brands like Palo Alto Networks and F-Secure.
- Enterprise-Ready: Scales to millions of partners globally with proven uptime and extensibility.
- Innovative by Design: Only Impartner offers purpose-built tools like Program Compliance Manager and Journey Builder to guide partner behavior and boost productivity.
- Trusted by Analysts: Recognized by Forrester as a Leader in PRM, with top scores in partner journey, enablement, and governance.
Bottom Line:
Impartner is not just a PRM platform — it's your strategic growth engine. We help businesses move from manual, disconnected partner operations to automated, data-driven ecosystems that deliver real revenue impact. If you're serious about scaling your channel and proving the value of your partner program, there is no better choice.
For more information or to request a free trial, visit impartner.com.