What is Muck Rack?
Muck Rack is a leading public relations management platform that helps organizations, brands, and PR professionals streamline their media relations efforts. Designed to enhance how businesses connect with the media, Muck Rack allows users to efficiently find and engage with the right journalists and influencers. The platform’s extensive media database enables users to discover reporters based on their interests, coverage areas, and recent stories, ensuring that PR pitches are well-targeted and relevant.
Beyond media outreach, Muck Rack provides powerful tools for monitoring press coverage and tracking the impact of earned media efforts. Organizations can easily track who’s talking about them, monitor real-time news, and analyze media mentions across various channels. The platform’s media reporting features allow teams to generate comprehensive reports that showcase the success of their media efforts, providing valuable insights to demonstrate PR return on investment (ROI) to stakeholders.
Muck Rack is designed to be user-friendly and collaborative, allowing teams to work together seamlessly while keeping media lists, pitches, and outreach efforts organized. With its emphasis on transparency, Muck Rack also helps journalists showcase their work and connect with PR professionals who are pitching stories that align with their interests.
Trusted by Fortune 500 companies, nonprofits, startups, and media outlets alike, Muck Rack empowers organizations to improve their media strategy, maintain strong relationships with the press, and ultimately, prove the value of their PR work. In a rapidly evolving media landscape, Muck Rack helps PR teams stay ahead of the curve by providing the tools needed to efficiently manage media relations and measure their impact.