Bertsch Innovation Group

Bertsch Innovation GmbH is a software company with over 20 years of experience, specializing in Product Information Management (PIM) and Digital Asset Management (DAM). With more than 1,000 successful projects, they assist medium-sized and large B2B and B2C enterprises in various industries, including automotive, electrical, and wholesale, to manage and communicate product and brand information effectively. The company provides integrated solutions that combine PIM and DAM, creating a centralized data source for managing text, documents, images, videos, and other digital assets. Their software supports seamless workflows across departments and locations, ensuring consistent brand and product communication across all channels. Key features include Product Experience Management, Brand Asset Management, automated publications, and machine learning integration. Bertsch Innovation aims to enhance operational efficiency, accelerate time-to-market, and strengthen brand loyalty while minimizing costs and errors. With around 120 employees and a growing network of technology partners, they are committed to delivering high-quality product content and supporting digital transformation initiatives.