BlueZoo

BlueZoo technology measures the presence and movement of people, using smartphones as a proxy. We passively collect Wi-Fi probes from smartphones to measure the number of visitors, visits, unique visitors, recurring visitors, and multiple other metrics. Unlike many other location analytics firms, we deliver these services while preserving consumer privacy. We do not collect any information about consumers other than the presence of their mobile phones, not even their mobile phone numbers. We require no mobile app to be installed on the consumers smartphone. Most of our software is cloud-based, though we also design and distribute Wi-Fi sensors that our customers locate where they want to measure visitors and visits. Our sensors can be deployed both as small hardware devices, or a firmware running in third-party hardware (e.g. BrightSign media players). BlueZoo technology expertise includes radio systems management, firmware development, cloud computing, stochastic analytics, and data visualization. While the company provides user-facing applications, including web dashboards and mobile applications, our core expertise is in the development of scalable data analytics systems. BlueZoo delivers its location analytics technology in two product lines: BlueZoo and Party Squasher. Both products leverage the same core architecture, but the former delivers more advanced analytics and is suitable to a broader set of industries. Party Squasher (partysquasher.com) delivers solutions for managers of short-term rental properties, like those marketed through Airbnb and VRBO. BlueZoo delivers solutions for the retail, out-of-home advertising, and insurance industries. The series of four BlueZoo products also deliver sophisticated mechanisms for sensor calibration, offer web dashboards and reporting, and support SQL-based analytics tools. BlueZoo customers range from small-and-medium businesses to Fortune-500 organizations.