Channel Program
What is Channel Program?
Channel Program is a marketplace designed to connect IT service providers and technology vendors within the technology channel industry. Founded by experienced leaders Kevin Lancaster and Matt Solomon, the platform aims to unify the fragmented landscape of this 2.2 trillion sector. The company offers tools and market research to enhance collaboration and growth between IT professionals and vendors. Its services focus on streamlining connections, enabling vendors to reach IT channel partners, and assisting service providers in finding relevant technology solutions. Channel Program serves IT service providers, such as MSPs, VARs, and consultants, as well as technology vendors looking to improve their channel strategies. Channel Program stands out for its industry expertise, market focus, and commitment to creating an open ecosystem that encourages collaboration. Its mission is to democratize access within the technology channel industry, fostering partnerships that drive innovation and scalability.
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