Founded in 2020. London.
We have solved a huge issue regarding insights adoption by turning complex data into short form stories ( in plain English ) to help EVERYONE engage with insights and take meaningful action.
Decidable is a revolutionary BI platform that automatically translates complex data into short-form stories that help everyone engage with insights. Getting real commercial value from data analysis is expensive, time-consuming and requires a high level of data literacy. As a result, most businesses are missing revenue targets, growth opportunities hidden in their data and website performance issues that affect their e-commerce profitability.
Decidable addresses these problems by using AI and behavioural economics to produce automated data stories that capture attention, engage the wider business, identify the growth opportunities, inspire relevant action and also record the commercial outcomes.
We are the only BI solution for e-commerce that gives you the what's happened, the why it's happened and the what you can do about it and then tracks the commercial outcomes and value for each insight
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