INDG | Grip

INDG | Grip is a technology company based in Amsterdam, Netherlands, founded in 1999. It specializes in large-scale CGI content creation, photorealistic digital twin production, and automated content generation through its in-house SaaS platform, Grip. This platform combines CGI, rule-based generative AI, and post-production to create brand-compliant variations of master ad creatives.

Initially focused on CGI production, INDG has evolved to digitize entire product portfolios across various industries, including consumer products, automotive, fashion, and healthcare. Grip, launched in 2017, serves as an enterprise-scale solution for AI-enabled visual content configuration. The company employs around 239-273 people and generates approximately $25.2 million in annual revenue. With offices in Amsterdam, New York, and Bucharest, and a remote team across over 50 countries, INDG | Grip integrates products into a digital supply chain, supporting various applications such as marketing, e-commerce, and store planning.