Invrsion

INVRSION is a technology company focused on virtual reality (VR) and augmented reality (AR) solutions, primarily for the retail and consumer packaged goods (CPG) sectors. Founded by Matteo Esposito, Flora Caroli, Paolo Pascolo, and Luca Ferrari Trecate, the company aims to enhance shopping experiences through its proprietary technology, termed Full Reality, which combines VR and AR to create interactive environments. The company offers virtual reality Software as a Service (SaaS) solutions, with its flagship product, ShelfZone, simulating retail spaces and shopping experiences. This platform supports various business activities, including trade marketing, shopper research, and employee training. INVRSION also enables virtual reality e-commerce, allowing consumers to interact with products in immersive settings. With operations in Milan and New York, INVRSION has established partnerships with major brands like Auchan, Henkel, and Nestle, and has received industry recognition for its innovative contributions to retail technology.