What is Law Ruler?
Law Ruler is THE platform for growing firms. Be Personal. Be the firm where everybody knows your name. People do business with people they like, with firms who know their name when they call! Our comprehensive legal intake software is available as a standalone or to work with your existing legal practice management software. According to FINDLAW.COM's study, more than 38% of clients find law firms online and do not choose their firm solely based on reputation. This figure is estimated to be over 50% in 2022 due to the increased usage of mobile devices to find attorneys online. The practice of law has become very competitive and most legal case management software programs are missing our cutting-edge intake and automation features that are proven to help law firms grow. Law Ruler was designed to help law firms grow in the modern age and give them a competitive edge. Law Ruler is a legal CRM that is available as a standalone solution that includes 6 apps in 1. Also, it can be used in a modular fashion and easily integrate into your existing software. Successful law firms respond first. Clients see other law firms when searching for representation online. Be the one they choose. The early bird always gets the worm. The referrals and other new potential clients received from marketing/advertising need the correct approach to come to fruition. Invest in your firm’s success. Reeling in the clients that you want is critical. Make them feel at home and draw them in using our technology. Visit www.lawruler.com for a no-risk, no credit card required, free demo or call 1-800-431-6779 now! Law Ruler also features specialized approaches and tools such as features for Mass Torts, Personal Injury, Civil Litigation, Criminal Defense, Family Law, and Solo Practitioners and Small Firms.
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Law Ruler Reviews (7)
- ★★★★★7
- ★★★★★0
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Law Ruler has earned universal five-star ratings and appears to deliver genuine value for legal practices handling client intake and case management.
Users consistently praise the software as a comprehensive intake solution that handles far more than basic CRM functions—contact automation, lead attribution, call recording, reporting, and text/email outreach all feature prominently in feedback. Firms report tangible business impact, including higher lead capture, better client communication tracking from inquiry to case closure, and improved visibility into marketing ROI. The ease of use despite the system's power is mentioned across reviews, and users note the software pays for itself once implementation is complete.
Account management stands out as a genuine strength. Multiple reviewers name their support contacts by name and specifically commend responsiveness, creativity, and helpfulness. One reviewer contrasts Law Ruler favorably against several legacy CMS platforms used over decades, calling it the best they've experienced.
The only friction point is the ramp-up period—a couple of users note the system takes time to get rolling initially, though both emphasize the payoff justifies the learning curve. For personal injury and mass tort practices especially, users frame adoption as a strategic business decision rather than a software purchase.
★★★★★
Wednesday, May 19, 2021
“Law Ruler is a game changer for our firm. It's…”
Law Ruler is a game changer for our firm. It's a one stop shop for all your intake needs and it is constantly being updated to better steamline workflow. Matthew Defrain is our rep and he's very helpful and quick to respond. Would recommend this service to every firm.
★★★★★
Tuesday, January 5, 2021
“Law Ruler was a game changer for our firm. It…”
Law Ruler was a game changer for our firm. It takes time to get rolling but when the system does it pays for itself and keep client's happy with the automated contact. I want to give a shout out to Matt our Account Manager, he is creative, helpful, and very responsive. Working with Law Ruler has been one of the best decision we have made on the business side of the firm in years.
★★★★★
Wednesday, October 21, 2020
“This is by far, the best CRM out there. But…”
This is by far, the best CRM out there. But you can do so much more than just use it to track clients. It has a robust reporting solution, text and email contact options to connect with potential clients, 100% lead attribution capability, call recording and so much more. I am so thankful I found this company and the software support solution has been phenomenal as well. Thanks Law Ruler!
★★★★★
Saturday, October 10, 2020
“Law Ruler's technology has been helpful to our mass tort…”
Law Ruler's technology has been helpful to our mass tort practice, and their client support is stellar!
★★★★★
Thursday, October 8, 2020
“We have worked with several case management systems (CMS) over…”
We have worked with several case management systems (CMS) over the last few decades. Law Ruler the one we have now, and it is great. It is easy to use and very powerful. It allows us to control our client communications and records from the very first inquiry until we close the case. It is the best CRM/CMS we have used.
★★★★★
Wednesday, September 9, 2020
“We are two months into our “Law Ruler Revolution” and…”
We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation. Next, we have access to metrics like never before to make sure our ROI is high and our marketing dollars are completely accounted for. Lastly, we will start re-marketing to clients through Law Ruler later in the year to begin developing a game-changing source of additional revenue for years to come. If you own a personal injury practice and are In the business of the highest quality client service, implement Law Ruler today! - Adam Smallow, CEO Law Offices of Adam M. Smallow
★★★★★
Saturday, January 20, 2018
“We've had a great experience working with Brooke at Law…”
We've had a great experience working with Brooke at Law Ruler! Our questions are always answered in a timely manner, and they really take the time to help us get familiar with the software. Easy to navigate system!

