Nextatlas

iCoolhunt is a pioneering proponent of innovative services that provide brand owners and their advisors with rich, timely and objective information about the drivers of change in consumer lifestyles and behavior. As a first mover in the use of artificial intelligence for predictive monitoring of emerging consumer trends, the company developed Nextatlas, a unique data platform leveraging proprietary algorithms and AI methodologies to detect new trends likely to become mainstream. With Nextatlas, brand ecosystems can directly source intelligence from a large base of the world’s most influential creative insiders. Founded in 2012 by Italian brothers Luca and Alessio Morena, iCoolhunt is headquartered in Turin, with offices in London, UK.