Optimity

Optimity is a dynamic, digital wellness platform that helps multiline insurance companies engage with policyholders to effectively cross-sell and upsell product offerings, and to attract and retain new modern customers. Its SaaS platform is customizable and gathers rich lifestyle data to populate its policyholder information database allowing for expansive analytics and lead-scoring to improve insurers’ risk assessment and management. Gamification drives ongoing consumer engagement and referrals for use. Optimity helps insurers increase cross-sell flows at a 10x better cost of acquisition compared to direct mail and digital advertising. Optimity helps policyholders improve health and longevity, and secure insurance products to meet their needs. Using native mobile apps and wearables, we provide personalized coaching to our users so they build healthy habits with micro-actions seamlessly integrated into their existing daily routines. These micro-actions help prevent common chronic disease conditions and injuries such as Depression, Diabetes, Obesity, Heart Disease, Dementia, Cancer, COPD, Kidney Disease & Workplace Accidents. Our proprietary algorithm targets different user personas with their most relevant content, using a novel combination of attributes (work context, wearables, life stage etc.)