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What is RetailNext?

RetailNext, founded in 2007 and headquartered in Campbell, California, specializes in in-store analytics that connect e-commerce and physical retail. The company operates in over 40 countries and has deployed sensors in nearly 100,000 stores, analyzing more than one billion shopping trips each year. With a team of 201–500 employees, RetailNext focuses on providing IoT-driven insights to enhance the retail experience. The RetailNext platform combines video analytics, Wi-Fi detection, on-shelf sensors, and point-of-sale data to deliver real-time insights into customer behavior, such as foot traffic and conversion rates. Its patented IoT sensor networks track in-store movement, while machine learning analyzes vast amounts of data to identify trends. RetailNext supports a wide range of store deployments and integrates with various systems to provide tailored solutions for retailers. Serving over 560 global retailers, RetailNext offers actionable insights for optimizing store layouts and marketing strategies. The company also provides industry benchmarking and expert support through dedicated managers and consultants. RetailNext is committed to empowering physical retailers with advanced analytics to remain competitive in a changing market.

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