Sitation

Sitation is an e-commerce consulting and technology company founded in 2001 by CEO Steve Engelbrecht. Initially focused on web development, it has become a leader in digital merchandising and product information management (PIM). The company provides software and services that assist retailers, distributors, brands, and manufacturers in executing scalable product content initiatives to enhance traffic and conversion in complex omnichannel environments. Sitation specializes in PIM and master data management (MDM), offering implementation services for platforms like Salsify, Akeneo, and Riversand/Syndigo. Their services include digital strategy consulting, platform selection, business intelligence, taxonomy development, product content enrichment, site search tuning, and e-commerce SEO. This comprehensive approach helps clients optimize product content and improve site search relevance. Headquartered in Apex, North Carolina, Sitation serves mid-market to enterprise clients, typically those with significant online sales and large SKU counts. Their notable clients include Staples, Kohl’s, and Thomson Reuters. With a team of around 35 employees, Sitation has experienced rapid growth and is recognized on the Inc. 5000 list for its achievements.