Tercept
★★★★★ 4.6 · 10 Reviews
What is Tercept?
Tercept is a performance data platform that helps marquee publishers like Futbol Sites/BolaVIP, Carousell, TSM Games/BlitZ, LaOpinion, ElDiario, 1Weather, Times Internet - Gaana, InMobi, FrontStory, SonyLIV, Zee5, Digit & eBay with use cases around analytics & optimization to help them manage & boost their ad-revenues. Tercept's Capabilities – 1. Tercept can track, ingest & crunch several terabytes of data for every publisher powering insights at the intersection of USERs X URLs X BIDs 2. Tercept’s ML algorithms score every individual user & ad request against 30+ behavioral & contextual variables to predict metrics like User Quality, CTR, Viewability, Conversion Rate (view-through/click-through), Post-click PVs & Pricing 3. Tercept powers several user-level use-cases across the publishers’ direct & programmatic businesses Use Cases – 1. Unified Analytics: Automatic aggregation of all monetization data, analytics data and marketing data through 100s of API integrations into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. Key features are: 1.1 Automated granular programmatic reporting (consolidated & normalized reporting across all demand partners) 1.2 Third party ad-server discrepancy tracking (1P-3P) reports: for direct campaigns as well as tag-based indirect inventory partnerships. 1.3 Comprehensive monitoring & alerting (across every partner, every dimension, every metric) 1.4 Accurate Ad-Revenue Attribution to traffic/app-install acquisition campaigns, partnerships, push notifications & other marketing activities. 2. Performance Optimization: Algorithm driven automated optimization of direct campaigns (programmatic guaranteed deals, standard priority campaigns, brand buys) using 30+ variables delivering exceptional performance (CTR Prediction, Viewability Prediction, etc) on campaign goals. 3. Custom bid level & user level analytics: Bid level reports providing insights at the intersection of USERs X URLs X BIDs.
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Tercept Reviews (10)
- ★★★★★6
- ★★★★★4
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Tercept earns consistent praise for ease of use and responsive customer support, with users reporting issue resolution within hours or a day. The platform excels at consolidating data from multiple advertising and analytics platforms into a single unified dashboard, and users value its straightforward implementation that doesn't demand developer resources.
Weaknesses emerge around performance and analytics depth. Several users report slow loading times, particularly when handling real-time data or large datasets, which occasionally disrupts workflow. The dashboard interface itself is functional but dated—multiple reviews note it could be more visually polished and feature-rich. Automation gaps also limit efficiency; users currently handle data mappings manually rather than automating them through the dashboard, and some find workarounds like copy-pasting cumbersome despite quick support fixes.
The product appears strongest for teams seeking simplified reporting across ad platforms without heavy technical lift, and its real-time integration capabilities are genuinely valued. However, buyers prioritising cutting-edge UI, advanced automation, or high-volume query performance should probe performance benchmarks and feature roadmaps before committing.
★★★★★
Wednesday, April 14, 2021
““Good service and cost-effective” Overall: It is great. Pros: Their…”
“Good service and cost-effective” Overall: It is great. Pros: Their customer service is brilliant, they always solve our issue within a day. Any new request they can also disgust and build the custom cube to fit our needs in less than 1 week. Cons: The dashboard feature can be more advanced. It would be great if we can have more choices and a prettier UI.
★★★★★
Tuesday, December 15, 2020
““One of the most simple and easy to use analytics…”
“One of the most simple and easy to use analytics tools” Overall: It's been great working on and growing our analytics platform together with Tercept. Client support is awesome. Looking forward for some exciting new features. Pros: Ease of use. The customer support is really quick and good. Cons: There could be more features like automating some mappings using the dashboard, right now its merely used for reporting and all mappings are done manually
★★★★★
Tuesday, November 10, 2020
““A great analytics tool, especially for Google Ad Manager!” Pros:…”
“A great analytics tool, especially for Google Ad Manager!” Pros: It's an easy to implement software, doesn't require nothing from our developers. The support team is amazing and every time we have issues, even on the weekends, they handle it quickly. Cons: In the past we had issues with slowness but after discussing it with the team they find a solution which fixed that.
★★★★★
Tuesday, November 10, 2020
““Tercept user” Overall: easy way to unify reports from many…”
“Tercept user” Overall: easy way to unify reports from many platforms Pros: A great way to create Customized unified reports Cons: Sometimes, the loading is very slow, RT sometimes doesn't work
★★★★★
Thursday, October 29, 2020
““Tercept Review” Overall: Overall experience has been great so far.…”
“Tercept Review” Overall: Overall experience has been great so far. Pros: Compatible with any advertising partner that we have worked with. Cons: There are no cons to the software as of yet.
★★★★★
Monday, October 26, 2020
““"Real time connectivity"” Pros: What I like the most about…”
“"Real time connectivity"” Pros: What I like the most about this software is the integration of several platforms that allows me to measure information almost in real-time Cons: not being able to granulate the information a little more
★★★★★
Sunday, October 25, 2020
““David Benardete Tercept Review” Pros: One dashboard in one tab…”
“David Benardete Tercept Review” Pros: One dashboard in one tab makes my job pretty easy than having multiple google analytic tabs to track traffic Cons: Copy pasting data is not the most efficient. Got stuck a few times but solved within a day Switched From: Google Analytics Reasons for Switching to Tercept : To see everything in one tab
★★★★★
Friday, November 8, 2019
““Revenue optimization” Pros: Revenue optimization techniques of tercept has helped…”
“Revenue optimization” Pros: Revenue optimization techniques of tercept has helped us in improving our revenue Cons: The analytics dashboard works slow which sometimes hamper productivity .
★★★★★
Wednesday, November 6, 2019
““Simple & effective product for tracking revenue across SDKs” Pros:…”
“Simple & effective product for tracking revenue across SDKs” Pros: - Ability to get a consolidated view of revenue across various demand SDKs - Ability to slice & dice the above data - Build out dashboards and views & get notified about any deviations - Great customer support Cons: - As the product is in the nascent stages, it can be made visually more appealing. But I'm not complaining as it serves it purpose
★★★★★
Monday, September 23, 2019
““Easy to use with various Functionality” Pros: Reports and Analytics…”
“Easy to use with various Functionality” Pros: Reports and Analytics are very easy and Categorized. Dashboard has all the functions that are required. Custom Implementations for new things and various functions according to my needs Cons: Few functionality is still in working process, but overall experience is good.
