What / Why Consulting

Substack is an online platform founded in 2017, based in San Francisco. It provides infrastructure for subscription-based publishing, allowing writers and creators to send digital content directly to their subscribers through newsletters, podcasts, and videos. The platform aims to empower writers to monetize their work without relying on advertising or intermediaries. Substack offers a range of tools for creating and distributing content, including options for free and paid subscriptions. It features community engagement tools like discussion threads and private group chats, as well as analytics to help creators track their subscriber growth. Additionally, writers can explore various monetization options, such as sponsored content and selling merchandise. With a diverse user base that includes journalists and thought leaders, Substack has gained significant traction, boasting over 500,000 paying subscribers and millions of active users globally.