Zelf AI

Zelf is a fintech company founded in 2017 and based in New York City. It specializes in digital banking services delivered through popular messaging platforms like WhatsApp, Facebook Messenger, Telegram, Viber, and Discord. This approach allows users to open accounts, send and receive money, and manage their finances seamlessly within their preferred chat applications. The company focuses on providing instant transfers and invoicing capabilities, enabling peer-to-peer payments without leaving the messaging interface. With over 1 million registered users globally and a goal to reach 5 million by the end of 2023, Zelf primarily targets younger, tech-savvy individuals who value efficient and accessible banking solutions. Its low-cost model, which avoids traditional banking infrastructure, helps keep customer acquisition costs low. As Zelf expands into the U.S. market, it plans to integrate additional platforms, further enhancing its service offerings.