Barnaby Whitfield
Ecommerce Account Manager · 11-50
1 review written · 3.0 average
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Reviews by Barnaby Whitfield
★★★★★
Two years managing Shopify stores on behalf of clients, and the permissions system still gives me a headache roughly once a month. The staff accounts model is functional, sure. But when you're an agency juggling a dozen client stores, each with their own requirements for who can see what, the granularity just isn't there. You can't restrict a staff member from viewing order financials without also pulling their access to fulfilment. That's a real problem when clients want their warehouse team logging in. I've spent more time than I'd like building workarounds for something that should be configurable out of the box.
On the positive side, the admin interface itself is genuinely well designed. Onboarding a new client store is fast, the navigation is logical, and the theme editor has improved a lot over the two years I've been working with it. My clients who interact with the dashboard themselves tend to find it approachable, which saves me support calls. The app ecosystem is deep, and when a client needs something niche, there's almost always a third-party option worth evaluating.
Customer support is where I land somewhere in the middle. Live chat is quick for simple billing queries, but anything touching advanced configuration or a suspected platform bug gets bounced between tiers. One client issue sat unresolved for three weeks before someone with actual technical knowledge picked it up. For the pricing Shopify charges at the mid and upper plan levels, I'd expect a more direct route to meaningful help. Worth considering if you're an agency evaluating this for client work: the platform handles scale well, but plan for the permissions gaps from day one.
