Callum Hadleigh
Enterprise Sales Operations Manager · 1001+
1 review written · 5.0 average
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Reviews by Callum Hadleigh
★★★★★
Freddy AI, the built-in intelligence layer inside Freshsales, is the one thing I keep pulling colleagues over to my screen to show them. About eight weeks into rolling this out across a large enterprise sales org, I can say the AI-based lead scoring has genuinely changed how my team prioritises its day. It surfaces the contacts most likely to convert based on behavioural signals, email engagement, and deal history, and it does it without you having to configure a single rule. That matters enormously when you're onboarding dozens of reps at once and can't afford weeks of tuning time.
The depth of the feature surprised me. Freddy doesn't just spit out a score and call it done. It gives a plain-language explanation for why a contact ranked where it did, which means reps actually trust it instead of ignoring it. Adoption within our sales teams has been noticeably higher than with previous systems, and I think the transparency of the scoring model is a big reason for that. The integration with the sequence builder is also worth flagging: high-scored leads can be automatically enrolled into tailored cadences, which cuts a manual step that used to eat up coordinator time every morning.
A few things are still settling in. The initial data sync from our legacy system took longer than their pre-sales team implied it would, and customer support response times have occasionally been slower than I'd want for an enterprise contract. Neither issue is a dealbreaker, and their technical team did resolve things properly once escalated. For the price point and what Freddy alone saves in manual triage, this is solid value. Worth a proper look if you're evaluating AI-assisted CRM at scale.
