Carla Devine
Founder & CEO
1 review written · 4.0 average
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Reviews by Carla Devine
★★★★★
Built our entire DTC apparel business on Shopify three years ago and we're now doing low eight figures GMV. The platform just works - inventory sync, multi-channel selling across Instagram, TikTok Shop, and our retail partners through Shopify POS, all in one place. The app ecosystem is double-edged: incredible breadth, but app sprawl can balloon your monthly costs and create dependency risk. Theme customisation required hiring a Liquid developer once we outgrew the visual editor. Checkout conversion has been strong and Shop Pay one-click is meaningfully lifting our repeat purchase rate. International expansion through Shopify Markets has been smoother than expected. Support is hit or miss - excellent for billing, slower for technical issues. Transaction fees on top of Plus can sting, but the platform reliability during BFCM justifies it.
