Scott Mahnken
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Reviews by Scott Mahnken
★★★★★
When peers within the industry ask me why I selected LeadMaster instead of Salesforce, I explain that the answer is easy. Having tried both solutions I had the benefit of truly doing a side by side comparison. Let’s face it today’s CRMs share many similar features and capabilities, but when it comes to workflow – ease of use and providing crisp deliverables that keep your sales team moving forward and not submerged in the admin jungle of some CRMs, LeadMaster stands out. Here’s why. As a sales and marketing executive I need fluidity. For me that means I need it to be easy to enter and extract data, I need it to be easy to develop custom reports and access them in a flash. My sales team needs a CRM that is easy to use without cumbersome methods that only slow them down. They want features and functionality to be intuitive rather than take a master IT class just to manage their prospects and territories. My reps want short-cuts and cool tools that “Make their job easier” and allow them to focus on selling. We all want state of the art communication tools that allow us to function as one and wouldn’t it be neat if the CRM gave us some competitive advantages? I’ll sum it up this way. When you provide LeadMaster to a sales rep it’s the equivalent of hiring a sales assistant for them. When you add LeadMaster to your executive team, you’ve added an administrative assistant and assistant sales manager. When you add LeadMaster to your company, you just took one step ahead of the competition. I’ve been a LeadMaster customer for several years and one of the many reasons I remain a loyal customer is their service and support, it’s always timely and professional. When I tried other CRMs the service was inconsistent and the communication erratic, thus instead of forwarding my business, it became inhibiting. The best way for you to get your sales / marketing performance to reach its full potential is by adding innovative tools like LeadMaster. Scott Mahnken VP Marketing BIO-key International
