Adference
What is Adference?
ADFERENCE is a mid-sized AdTech company located in Luneburg, Germany, with a team of over 80 employees. Founded in January 2014 by researchers from Leuphana University Luneburg, it became a wholly-owned subsidiary of ABOUT YOU in April 2019. The company is dedicated to creating innovative, data-driven solutions for advertising optimization, emphasizing teamwork, work-life balance, and constructive feedback. ADFERENCE specializes in intelligent bid management for Amazon Advertising and Google Ads. Its automated solutions help clients create granular campaigns and place optimal bids for millions of products and keywords. The company is recognized as a leading Comparison Shopping Premium Partner in Germany, providing comprehensive support during and after migration. Key features include automated bid management, data-driven analysis, and expert guidance for campaign setup and optimization.
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