Mediahawk

Mediahawk is a UK-based company founded in 2002, specializing in call analytics and marketing attribution software. Headquartered in Knowlhill, Milton Keynes, the company provides tools that help businesses track and analyze phone calls generated by both online and offline marketing campaigns. This enables clients to gain insights into the effectiveness of their marketing efforts and optimize their return on investment by accurately attributing sales and leads to specific marketing channels. The software solutions offered by Mediahawk focus on call tracking and marketing attribution. Their platform captures and analyzes inbound calls, linking them to specific marketing campaigns, keywords, or channels. This allows businesses to measure campaign performance, understand which activities drive phone calls and conversions, and improve marketing spend efficiency. Mediahawk serves a variety of industries, including retail, automotive, financial services, and healthcare, where inbound calls are essential for customer engagement and sales.