Proof Analytics

Proof is the World leading Automated Marketing Mix Modeling solution. Proof bridges the ROI gap between CMOs and CFOs, delivering automated cause-and-effect analytics that shows marketing's and sales'​ business impact and financial value. Our solution answers three of the main questions CEOs, CFOs, CROs, and CMOs have related to its go-to-market work: 1. How should we balance the costs between sales and marketing? 2. Which marketing categories should we increase, decrease, add or take away? 3. How do the various marketing and sales activities contribute to revenue, profit, and cash flow? Our customers primarily are Finance, Operations and Marketing leaders, as well as management consultancies and agencies. Proof was built so that every person can better understand that impact of their actions and investments in light of the organization's goals and objectives. In addition to a powerful suite of ROI analytics, Proof includes fully integrated data federation and data rights management, enabling rapid, secure data sharing and ROI-based analytics between teams of people and even different companies.