
Signpost
★★★★★ 4.0 · 207 Reviews
What is Signpost?
Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product. Signpost was recently ranked as a "Top Workplace"? by The Austin American Statesman and Crain's New York . We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.
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Signpost Reviews (207)
- ★★★★★151
- ★★★★★6
- ★★★★★2
- ★★★★★2
- ★★★★★46
Review Summary
Generated using AI from real user reviews
Signpost delivers strong results for review generation and customer communication, though execution and onboarding clarity remain weak points for some users.
The majority of users praise review growth and customer retention tools, with many reporting substantial increases in online reviews and repeat business. Customer service stands out as a consistent strength—users frequently name specific representatives and highlight responsiveness and professionalism. Several mention the platform helped them stand out competitively or drove measurable sales uplift. Users also appreciate the automation that requests client feedback without heavy manual effort, and find the email campaign features useful for staying in touch with past and prospective customers.
Cost and value perception divide reviewers. Some see it as a worthwhile investment; others feel the price is high relative to what actually delivers—particularly around text marketing features that require customer opt-in and therefore don't perform as promised. A few users report onboarding gaps: one wished for instructional videos, another felt the platform was unintuitive at first. One account reports a Google Page suspension tied to advice received during setup, creating months of damage.
Contract disputes appear in isolated but serious cases. Two users describe being locked into longer commitments than they understood, with difficulty getting out, and one reports a salesperson's promises of service parity with a previous vendor were not honored and later denied. These outlier complaints stand against the overwhelmingly positive feedback on the core offering.
★★★★★
Monday, April 13, 2020
“Signpost is ALWAYS informative and helpful when I have any…”
Signpost is ALWAYS informative and helpful when I have any questions. We'll continue to use the product with enthusiasm.
★★★★★
Thursday, April 2, 2020
“Have enjoyed this company in the sense of ...gathering contacts…”
Have enjoyed this company in the sense of ...gathering contacts and getting significant reviews which people like to check out when deciding about visiting our business. It is pricey and the options we have really used are review/information gathering and periodic newsletters/campaigns. Somehow I wish there was more to it (such as an engaging customer service to really reach out often and help you fine tune your business based on what they can offer, building up the business even more)..although again, getting the reviews and sending campaigns gets our business noticed and I guess that's the bottom line
★★★★★
Tuesday, March 31, 2020
“We have been using Signpost for three years. We can't…”
We have been using Signpost for three years. We can't say enough good things about this system! It offers a neutral platform upon which clients and prospects can share their experiences with us - who we are, what we do, and how we help them. We are always telling fellow business owners about Signpost - unless, of course, they are competitors!
★★★★★
Wednesday, March 11, 2020
“It is hard to find a company that will work…”
It is hard to find a company that will work as hard as this one does!! They are WHY we can continue to communicate and get positive reviews and increased SALES---Did I mention increased SALES?? Very happy we are on our 2nd year of being a customer!!
★★★★★
Monday, March 2, 2020
“Colby, Chris and the team at Signpost have been exceptionally…”
Colby, Chris and the team at Signpost have been exceptionally helpful for me and my business. I'm grateful for the professionalism and responsiveness that I've rec'd for my business from Signpost. Altogether, if you're looking to grow, expand and really get your business going in the right direction toward your dreams, Signpost can help support you to make that a reality. Thank you.
★★★★★
Saturday, February 29, 2020
“As a small business owner there is so much to…”
As a small business owner there is so much to pay attention to that doesn't include what you ACTUALLY provide as a service. Signpost is brilliant with their help they provide. It is like have an additional department in your business you can ring when you are in the weeds and there they are quickly with all the answers. They seamlessly provide you help and support while organizing you and helping you reach out to past clients, maintain current clients, and reach forward for new business. My business "RiverHorse Photography" is better for having included Signpost. I couldn't be happier with them and recommend them in the loudest of voices.
★★★★★
Thursday, February 27, 2020
“The Signpost software does exactly what they say it does…”
The Signpost software does exactly what they say it does - it manages your online review process, and customer retention. Lindsey in customer service is great - he is extremely knowledgeable - not only does he know the Signpost software inside out, he took the time to learn about our business, our goals and expectations. It's a pleasure working with him.
★★★★★
Tuesday, February 18, 2020
“Signpost and the team have done a great job for…”
Signpost and the team have done a great job for our business. The staff is super helpful and the product continues to evolve to be even more beneficial. We signed with them a little over a year ago and went from reviews in the single digits to nearly 70. Highly recommended!
★★★★★
Sunday, February 16, 2020
“Sign Post has been nothing but spectacular! The process that…”
Sign Post has been nothing but spectacular! The process that they have works! We were very hesitant in the beginning about coming on board but after a very thorough phone call they answered all of our questions, concerns, and really made us feel at ease. Thank you so much to Sign Post for giving us this amazing opportunity!
★★★★★
Monday, February 10, 2020
“Colby with Signpost has been timely, knowledgeable and very helpful…”
Colby with Signpost has been timely, knowledgeable and very helpful in helping me connect my clients with my online presence and reviews. I would highly recommend their services.

