What is CleverTouch?
Clevertouch is a martech consulting and software company created in 2009 by a team of senior marketers with marketing technology in mind. Back then there were less than 100 martech platforms in the market. Life was simple. Fast forward to today and there’s thousands of martech platforms to choose from. This in theory should help marketers, but in reality, it has caused chaos. Over deployment, siloed data, lack of integration and coherent strategy has become the new norm.
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