What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Wednesday, May 5, 2021
“An amazing product, excellent customer service, prompt support; you'll be…”
An amazing product, excellent customer service, prompt support; you'll be a loyal customer for life! Preferred Patron is unbelievably user friendly! Our initial implementation of the program was quick and easy, and we loved how we were able to really customize it for our needs. We've been using the program in our high volume, fast paced orthodontic office for over 7 years, and haven't once considered changing. Our patients enjoy being able to log into the online portal hosted on our website to check their point balance and available rewards, and we love that the portal helps drive traffic to our site. Preferred Patron takes customer service to another level; I've literally never had a question or issue that wasn't resolved same day, typically within minutes. Brett's been outstanding in every single interaction, and his nearly immediate help and support really makes us feel like we're their only customer. We've had nothing but excellent experiences in interacting with Preferred Patron.
★★★★★
Wednesday, May 5, 2021
“Great one stop loyalty solution The program is very easy…”
Great one stop loyalty solution The program is very easy to use. It has most of the functionality of even higher priced competitors. The backend compatibility with Tango Card makes transactions easier. The level of service provided by Preferred Patron is excellent. Preferred patron is an end -to-end loyalty solution. It combines features found in other standalone solutions in an easy to use format. We handle most of our promotional and informational communications through the program. It has also allowed us to manage and grow our customer database. Overall it is a great product with excellent support. Reasons For Choosing Better all around fit for our organization.
★★★★★
Wednesday, May 5, 2021
“Best Program Ever for Loyalty and Rewards The software is…”
Best Program Ever for Loyalty and Rewards The software is easy has so use many features, and automations. The staff made the process painless and they made helpful suggestions. We looked at others but chose this due to the tablet, the look seemed better and when we called, Preferred Patron was much more helpful.
★★★★★
Saturday, May 1, 2021
“Sure glad I went with this company! Great value for…”
Sure glad I went with this company! Great value for the dollar, start to finish customer reps. have been very available always to help us out. We just use a basic program but it is SO customizable! Just using it in our basic way it is a big improvement over our previous program. I looked at 3 other companies and as I said glad we went with Preferred Patron!
★★★★★
Thursday, April 29, 2021
“Solid Program Complemented with Great Service! Service is always great!…”
Solid Program Complemented with Great Service! Service is always great! I always get same day help from these guys, even if it's Sunday! From the day I started, I had the system working in a few days. Since then, changing it as been a breeze. One of the recent updates I absolutely love is how simple the new page for email and texting is. Creating and sending emails that look great is so easy. It's like what I once used with MailChimp, but here, it's just seems easier as my customers are here and the results (I don't know why) are much better. Reasons for Choosing Preferred Patron Loyalty Preferred Patron was priced right, easy to use, flexible for my needs and recommended by others I know. It all just works!
★★★★★
Saturday, April 24, 2021
“Extremely satisfied with the program. My customers love it and…”
Extremely satisfied with the program. My customers love it and I appreciate their loyalty. Ease of use and ll the data i get. I can have sales that cater to a specific type of customer. To promote a sale, for example, I send one email and I'm connected directly to thousands of customers.
★★★★★
Tuesday, April 20, 2021
“Excellent Software What I like about this program is its…”
Excellent Software What I like about this program is its low price, it is very powerful and easy to use, it allows you to do SMS campaigns and we benefit in sales. I am very grateful to this program. It has helped me to raise my sales.
★★★★★
Monday, April 19, 2021
“Fantastic Product, Fantastic Service The software is very powerful but…”
Fantastic Product, Fantastic Service The software is very powerful but easy to use. Good functionality and good reports along with cloud storage make the software pretty much worry free. The user also owns the data, so if you decide it doesn't work for your company, you get to keep the data. New staff members are able to use the software within minutes. Also, the technical support is fantastic. In a world where most tech support is lacking, the people at Preferred Patron pick up the phone and work with you until any problem is fixed. A rare thing these days.
★★★★★
Sunday, April 18, 2021
“Excellence personified The team at Preferred Patron has been nothing…”
Excellence personified The team at Preferred Patron has been nothing short of excellent. They are very quick to respond to questions, service issues, and most importantly training of my staff. I would highly recommend this company for your customer reward needs!
★★★★★
Saturday, April 17, 2021
“I've been a client of Preferred Patron for a few…”
I've been a client of Preferred Patron for a few years now, I have always had a positive experience. We are very happy with all of the features that Preferred Patron offers, they are up to date with current trends in marketing solutions, they offer excellent help and suggestions and work with you one on one if you should need it. Preferred Patron allows for us to offer discounts of services and product to those who are supporting our business and weed out those who just want the ""cheapest"" price at the time. Preferred Patron also allows us to reward people with additional and unique services that they might not otherwise try. The automation is particularly useful. Our clientele routinely receive their automated message and call the office to schedule, at least 65% end up with an additional product or service with little or no additional direct effort on our part! Preferred Patron had really made a positive difference in my business and I couldn't imagine having to do without it.
